CW does it's first ever Emmy "campaign"

[agt_spooky]

Thanks to daniel_shadow for the heads-up on this...

From DeadlineHollywood.com:

OMFG, the CW is doing its first ever Emmy campaign.

Well actually it's not a full-blown Emmy campaign but a splashy insert in the upcoming Emmy magazine that will raise eyebrows Because it borrows from CW's racy 2008 “OMFG” marketing campaign for Gossip Girl for its campaign slogan: “OMFG FYC.” The brochure, a brainchild of  Warner Bros. TV Group’s chief marketing officer Lisa Gregorian, also includes a DVD with promo trailers for Vampire Diaries, Gossip Girl, Smallville and Supernatural cut specifically for the Emmy stint.

CW, as well as predecessor the WB, have never been Emmy darlings, with all of their shows, including critically praised Buffy the Vampire Slayer, Gilmore Girls and Everwood, consistently shut out. “Historically, shows that are targeted to that (younger) demographic are often times overlooked,” Gregorian said. “What we are trying to say to Emmy voters is: don’t not consider these unique and innovative shows because the audience they are produced for is younger. We think it’s great quality TV, and good TV deserves to be recognized.”

In their maiden Emmy promotion for the CW, the marketing team was looking to be provocative. Playing off the network's image of a place where all characters are young and pretty, they considered another Emmy campaign slogan: “Beautiful people deserve Emmys too,” before settling on OMFG.

Well, CW will certainly get the attention of Emmy voters who open Emmy magazine. And if they don’t quite appreciate the ad and the promos, their teen kids or grandkids probably will.

~~~~

While I'm glad that the CW finally is trying to actively promote their shows and actors for Emmy consideration, I'm really not too keen on this OMFG campaign. With the four shows CW chose to include in this, they pick the juvenile Gossip Girl, the lowest rated of all four of the shows to base the Emmy campaign on?? What are they thinking??

This isn't the kind of attention I want SPN to get surrounding the Emmy's. I would've much rather they chose to have gone with the "Beautiful People" idea instead. Because there's no denying Jensen and Jared are beautiful people. :-)

They should've hired the ad campaign people that Living did over in the UK for SPN. Now those people know what they're doing!

Comments

[tabaqui]

Oh, jayzus. Yucko.

But then - CW is still promoting Show with images from *season one*, so what the fuck do they know.
*flails a little*

Our boys deserve better.

[agt-spooky.livejournal.com]

Our boys deserve better.

I couldn't have said it better myself. I'm so tired of ALL of CW's promos being nothing but sex, sex and more sex. Wow, what a great concept to base a network on, Ostroff! And she wonders why no one takes the CW seriously. I wish our boys didn't have to be thrown in the mix with all that crap.

And yes, they had to go all the way back five years and get Dean and Cassie having sex?? [sigh]

[tabaqui]

OH, fuck me, seriously? Jayzus.

Yeah, 'we're that network that has people having sex for no fucking reason at all' really isn't the most awesome of slogans.


*sigh*

[agt-spooky.livejournal.com]

Yeah, 'we're that network that has people having sex for no fucking reason at all' really isn't the most awesome of slogans.

ROTFL! I want to see that on a billboard. ;-)