Here's the next set of DVR
time shifted numbers from the TV by the Numbers site, for season four. These numbers are for Are You There, God? It's Me, Dean Winchester, which aired on September 25th.In the first week of the new broadcast season (September 22-28), the season premiere of ABC’s Grey’s Anatomy had the largest audience via DVR viewing with 4.339 million viewers via DVRs. Fox’s House was second with 3.825 million DVR viewers. Rounding out the top ten for the largest DVR audiences were Heroes, Office, Fringe, Desperate Housewives, NCIS, CSI: Miami, Bones and Two and A Half Men.
Once again, the CW’s 90210 had the largest increase from its Live viewing via DVR playback increasing 42.5%. The season premieres of NBC’s Office and Heroes were numbers 2 and 3 with increases of 39.9% and 36.9% respectively. Rounding out the top 10 for largest % increase via DVR viewing were Fringe, House, Privileged, Gossip Girl, America’s Top Model, Prison Break, and One Tree Hill.
Greatest % Increase from Time-Shifting for Broadcast TV Shows:
Rank | Programs | Network | Persons Live+7 (000s) | Persons Live (000s) | Time-shifted Audience (000s) | % increase from Live to Live+7 |
1 | 90210 | CW | 3,525 | 2,474 | 1,051 | 42.5% |
2 | OFFICE | NBC | 10,914 | 7,803 | 3,111 | 39.9% |
3 | HEROES | NBC | 12,018 | 8,781 | 3,237 | 36.9% |
4 | FRINGE | FOX | 11,377 | 8,373 | 3,004 | 35.9% |
5 | HOUSE | FOX | 14,632 | 10,807 | 3,825 | 35.4% |
6 | PRIVILEGED | CW | 2,143 | 1,648 | 495 | 30.0% |
7 | GOSSIP GIRL | CW | 3,731 | 2,925 | 806 | 27.6% |
8 | AMERICA’S TOP MODEL | CW | 4,571 | 3,601 | 970 | 26.9% |
9 | PRISON BREAK | FOX | 6,703 | 5,289 | 1,414 | 26.7% |
10 | ONE TREE HILL | CW | 3,558 | 2,817 | 741 | 26.3% |
11 | TERMINATOR: SARAH CONNOR CHRONICLES | FOX | 6,647 | 5,265 | 1,382 | 26.2% |
12 | GREY’S ANATOMY | ABC | 21,158 | 16,819 | 4,339 | 25.8% |
13 | SMALLVILLE | CW | 4,782 | 3,807 | 975 | 25.6% |
14 | BONES | FOX | 10,832 | 8,708 | 2,124 | 24.4% |
15 | MY NAME IS EARL | NBC | 7,211 | 5,805 | 1,406 | 24.2% |
16 | E.R. | NBC | 9,317 | 7,593 | 1,724 | 22.7% |
17 | SUPERNATURAL | CW | 3,619 | 2,951 | 668 | 22.6% |
18 | BOSTON LEGAL | ABC | 9,953 | 8,195 | 1,758 | 21.5% |
19 | HEROES COUNTDOWN TO PREMIERE | NBC | 6,581 | 5,431 | 1,150 | 21.2% |
20 | LIPSTICK JUNGLE | NBC | 7,073 | 5,913 | 1,160 | 19.6% |
The % Time-shifting table ranks which of the Top 150 broadcast shows [by Live+7 viewers] had the largest % increase in viewing between Live audience and Live+7 audience numbers from viewers watching shows later on their digital video recorders (DVRs).
Definitions:
Time Shifted Viewing – Program ratings for national sources are produced in three streams of data – Live, Live+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs which are currently in approximately 24.4% of all U.S. TV households. Live+Same Day (Live+SD) include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing. Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.